How to Pronounce Knife is a collection of fourteen short stories portraying the lives of Laotian immigrants. Told with humour and blunt language, the stories capture acts of love, defiance, and frank honesty. The goal of this project was to create a product that enhances the reading experience and conveys the book's themes in an original, unique way.
Defy is a nail polish brand that sets no boundaries for its target audience; its products are made for people of all ages and identities. Eye-catching, no-nonsense packaging keeps it inclusive and mirrors the book’s blunt, frank storytelling. There is no senseless decoration or flowery embellishments. It’s just nail polish. Defy encourages people not only to be themselves but to shout it to the world with pride and confidence. Their bright-coloured nail polish is as bold as its wearer, making them feel empowered. Like the main characters in How to Pronounce Knife, Defy encourages people to be unafraid of themselves and refuse to bend to fit expectations. The strong, bold shapes of the letters mirror the ferocious, unshakeable will of the characters. Each colour in the collection represents one of the fourteen stories and the defiant character within it.